The short version: we use Google Analytics to see how many people visit and which jumpers they look at, and that sets a couple of cookies. We do not run advertising, we do not sell anything to anybody, and we have no idea who you are. The longer version, and the bit about how we make our money, is below.
Affiliate disclosure
As an Amazon Associate I earn from qualifying purchases.
This website contains links to product deals and prices from trustworthy online retailers. If you click through to these retailers, we may be paid a small fee, or affiliate commission, on the purchases you make. This commission is at no extra cost to you, but it does help pay for this website. It does not influence which jumpers we pick — we link to the ones we think are worth your money.
A note about product details and prices. The material on this website — including product details and prices — may sometimes become out of date or, on rare occasions, be incorrect. We try our best to keep it up to date and correct, but we can make no commitment or warranty to that effect. The retailer’s own page is always the authority on what something costs and whether it is still in stock.
Cookies on this website
A cookie is a small file a website leaves in your browser. Here is every one you will pick up from us, and what it is for.
Measuring how the site is used
We use Google Analytics, loaded through Google Tag Manager, to understand how many people come to the site, which pages and jumpers they look at, and roughly where in the world they are. It tells us which collections are worth expanding and which are not. It does not tell us your name, your email address or anything else that identifies you personally, and we never try to work that out.
Google Analytics sets two cookies on your device:
_ga— tells Google Analytics one visitor apart from another. It lasts about two years._ga_followed by a string of characters — keeps track of a single visit to the site. It also lasts about two years.
These run as soon as you arrive, without asking you first. We would rather tell you that plainly than bury it. If you would prefer they did not, the next section is for you.
Making the website work
There is no login, no basket and no contact form here, so in ordinary browsing nothing else is set. If you log in to run the site — which is us, not you — WordPress sets a session cookie so it knows who is editing, and that one disappears when the browser closes.
How to refuse them
Every browser lets you block or delete cookies, and you can do it for this site alone without affecting anywhere else — look for ‘Privacy’, ‘Cookies’ or ‘Site settings’. Nothing on this website breaks if you do; there is no part of it that needs a cookie to function.
If you would rather opt out of Google Analytics everywhere rather than just here, Google publishes a browser add-on that switches it off on every site you visit.
Cookies set by other websites
This is the part worth knowing about. When you click one of our links through to a retailer, you are on their website, and they will almost certainly set cookies — including one that records that you arrived from us, which is how our commission gets attributed. We have no control over those cookies and no sight of them.
Most retailers offer their own cookie controls when you land on their site, and each publishes its own cookie policy. That is the place to look for the detail.
Questions
If you want to know what we hold about you, or you would like it deleted, our privacy policy explains how to ask. You can also complain to the Information Commissioner’s Office at ico.org.uk.