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Boohoo is the fast end of the Christmas jumper market and it makes no apologies about it. Enormous range, low prices, new designs appearing weekly through autumn, and a willingness to make the daft stuff that the more cautious retailers will not touch.
It is particularly strong on the categories everybody else under-serves. Maternity festive knits, which are genuinely hard to find anywhere. Two-person jumpers and couples sets. Plus sizes and tall fits as part of the main range rather than an afterthought. Men’s novelty knitwear, which is a smaller market than women’s and often neglected. And a very large pile of slogan jumpers, some of which are extremely funny and some of which you would not wear in front of your mother.
Two honest notes. The fabrics are what the price suggests – these are polyester and acrylic knits built for one season, which is a perfectly reasonable thing to buy for a garment you will wear six times. And the sizing wanders between designs, so read the reviews on the specific item rather than trusting your usual. Order early in the season if you want a popular size, because they do not restock.
